tandemPARTNERING FOR POSSIBILITY.
BIG POSSIBILITIES. THE RIGHT PARTNER.

Getting In.
Staying In.
Growing Together.

We help emerging brands get into retail,
stay on shelf, and grow — with insider insight
and a genuinely hands-on partnership.

Let’s work in tandem Explore what we do
Your ambition. Our expertise. Shared momentum.
An illustrated grocery cart filled with beverages, snacks, food, and shopping bags heading into a generic grocery store through an open door
BUILT FOR WHAT’S NEXT.
FROM THE BIG IDEA TO THE SHELF.

Big ideas are better together.

STRATEGY. CONNECTION. REAL-WORLD EXECUTION.
PARTNERSHIP IS THE WAY FORWARD

Who We Are

4TANDEM is a family-founded company built on a simple belief: partnership is the way forward. Building on the foundation her parents established, Maygen Layman shaped 4TANDEM into a consulting company dedicated to helping today’s consumer packaged goods (CPG) brands grow and succeed.

Maygen Layman

Meet Maygen Layman

A graduate of Texas Lutheran University, Maygen brings extensive experience in retail, sourcing, and business development—and a passion for connecting brands with opportunity.

She began her career in San Francisco as a Merchant at Sephora, building a strong foundation in merchandising, category management, and consumer-driven strategy.

After returning home to San Antonio, Maygen joined H-E-B as Global Sourcing Manager for the Beauty Department, where she led strategic sourcing initiatives and cultivated key supplier relationships. She later transitioned into Business Development Manager for Healthy Living, partnering with emerging and innovative brands to drive growth and expand wellness-focused offerings.

Today, Maygen combines her industry expertise with a collaborative, hands-on approach to help brands identify market opportunities, build strong partnerships, and scale with confidence.

Meet your path forward
12+YEARS OF RETAIL
EXPERIENCE
MANAGED OVER 1000 BRANDS$350M+

in retail sales managed with double digit year over year growth

FROM CONCEPT TO HIGH VELOCITY

Worked with clients from concept to high-velocity retail turns.

WHAT WE BRING TO THE TABLE

Clear strategy.
Meaningful momentum.

From your first pitch to your next growth chapter,
we connect the dots that move your brand forward.

01THE INSIDE PERSPECTIVE

Retailer & buyer insights

Understand how retail buyers think, prioritize, and make decisions.

02THE BIG PICTURE

Category & market strategy

Find your place in the category, know your competition, and see what’s next.

03THE FIRST IMPRESSION

Brand submissions

A clear story. A compelling pitch. A submission that gives buyers a reason to meet.

04THE PATH FORWARD

Sales & growth roadmapping

Getting on shelf is only the beginning. Build the velocity that keeps you there.

05HEAD OF SALES

Head of sales

Understanding the sales organization and how it works within your organization.

06THE NEXT OPPORTUNITY

Innovation & social strategy

Shape your product pipeline and turn targeted social campaigns into in-store demand.

A PARTNERSHIP THAT FITS

Your brand. Your stage.
Our shared next step.

No one-size-fits-all playbook.
Just the right support, right where you are.

01
DISCOVERY

Let’s meet.

A one-hour conversation about your brand, your goals, and where you want to go.

02
CONSULTING

Find your direction.

Focused, hourly guidance on categories, retailer strategy, or one-time deliverables. No retainer required.

03
REPRESENTATION

Make your introduction.

We craft your submission and work to get you in front of the buyer, with a commission + retainer model.

04
ACCOUNT MANAGEMENT

Grow in tandem.

Full retail business management, from internal systems to KeHE, without a full-time hire.

Start with a conversation. Build a path together.

Find your next step
WE KNOW YOUR WORLD

Retail know-how.
Human connection.

Our experience spans regional management, global sourcing, strategic buying, and category management — with a soft spot for brands making better-for-you products.

BEVERAGES

Functional · Hydration · Social tonics · Kombucha

BETTER-FOR-YOU FOOD

Salty snacks · Bars · Sweets · Condiments · Pasta

A LITTLE MORE CLARITY

Good questions.
Honest answers.

We work with emerging brands seeking a path into retail, as well as brands already on shelf that want to grow. Our experience spans functional beverages, hydration, social tonics, kombucha, and better-for-you foods. A discovery conversation helps us understand your readiness and where we can add the most value.

LET’S WORK IN TANDEM

Your next big thing
starts with a
small hello.

Ready to get into retail and beyond?
Tell us where you are. Let’s talk about where
we can go, together.

01 / ALIGN ON YOUR GOALS02 / FIND THE RIGHT SUPPORT03 / BUILD YOUR PATH FORWARD

Your details are used to respond to your inquiry. No mailing lists.

LET’S STAY CONNECTED

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